TOP Ranking Factors Google

Google's 200 Ranking Factors: The Entire List

Domain Registration length:

A Google patent states:
"Valuable (legitimate) domains are often paid for several years beforehand, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be utilized as a factor in predicting the legitimacy of a domain".

Keyword Just as First Word in Domain:

A Domain that begins with their goal key words has an edge over sites that either don't have the key word in their domain name or have the key word in the center or end of the domain name.

Keyword in Title Tag:

The Title tag is a webpage's second most important piece of content (besides the content of the page) and therefore sends a strong on-page search engine optimization signal here.

Human Editors:

Even though Never supported, Google has filed a patent for a system which allows human editors to influence the SERPs.

Broken Links:

Having Too many broken links on a page might be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as you was to evaluate a homepage's caliber.

Reading Amount:

There's Undoubtedly that Google estimates the reading level of pages. In fact, Google was able to give you reading level stats:

But What they do with that info is up for debate. Some say that a simple reading level will help you rank better since it is going to appeal to the masses. But others associate a basic reading level with content mills such as Ezine Articles.

Penalized WhoIs Owner:

If Google identifies a specific person for a spammer it makes sense they would scrutinize different sites owned by that individual.